Air France launches Joon, a new airline to compete with low-cost carriers

0
13
  • Its first connections are with Barcelona, ​​Berlin, Lisbon and Porto

  • Its operating costs will be between 15% and 20% lower than those of the parent company

The  new airline of Air France Joon  opens this Friday with the aim of  competing with low-cost companies  that lead the market in the short and medium distance and that are expanding on long-haul routes, but will do so with a  model of hybrid business , between the  low cost  and traditional airlines.

Air France is confident that Joon will  help the company recover some  long-haul destinations that currently “monopolize low-cost carriers,” according to the director of the new subsidiary, Jean-Michel Mathieu, on French radio RTL. .

The new company was born with the dual objective of  recovering some of the unprofitable routes of Air France,  by  reducing between 15% and 20% of operating costs  and serve as a laboratory for innovation.

To highlight, the new airline seeks to  combine affordable prices and a more personalized offer than that of low cost airlines , closer to that offered by traditional airlines.

Barcelona, ​​one of its priority destinations

The first flights of this airline take off this Friday from Paris-Charles de Gaulle Airport with destinations to  Barcelona, ​​Berlin, Lisbon and Oporto , with launch prices  from 39 euros  (with taxes included).

Thus, it will offer  51 weekly flights in Barcelona , 37 in Berlin, 28 in Lisbon and three flights a week in Porto.

With the arrival of Joon, its parent company  Air France increases its operations between Barcelona and Paris by 7% .

From the  summer of 2018, the company will fly to Brazil and Seychelles  with flights from 249 euros and 299 euros, respectively, per trip (taxes included) and  without luggage . Specifically, he will fly to the Brazilian city of Fortaleza twice a week and to Mahé (Seychelles) three times a week.

However, it will have to compete against other companies such as  Norwegian , which has been ahead of the launch of the new French airline with an increase of 18.2% of its long haul offer in Barcelona.

It will also  compete with  Level, the ‘low cost’ for long distances from IAG  – the group to which Iberia and Vueling belong – which will open its base in Paris-Orly next July, from where it will fly to Montreal, Guadeloupe, Martinique and, from September, to New York. From Barcelona and fly to Buenos Aires, San Francisco and Punta Cana , with connections to  Los Angeles during the summer . Tickets to fly from the future base in Paris are already on sale from 99 euros and 129 euros on flylevel.com.

A fleet of 28 Airbus aircraft

The new company of Air France already has  140 cabin crew  that expects to increase up to 1,000 flight attendants by 2020 for a  fleet of 28 aircraft , of which ten for long-haul routes, according to the general manager of Air France, Franck Terner.

In this way, it will operate its short and medium distance flights with A320 / A321 aircraft and will allocate the A340 / A350 to its long and medium distance routes, starting in 2019.

In the long term, Joon will offer three classes in its cabin:  business ,  premium  and economic . This triple offer in its flights is one of the aspects with which it wants to differentiate itself from airlines such as Ryanair, EasyJet and Level, which only have tourist and tourist premium classes.

LEAVE A REPLY

Please enter your comment!
Please enter your name here